Drunk Octopus serves as an alcoholic ode to the modern inconveniences in life. Its for the moments that dont necessarily ruing your life – but for the moments you definitely could be without. 

Its a brand that is meant to be  unexpected, inclusive and lively both In taste & spirit. For the brand design, we created a subtle octopus  that works as a strong element and as a distinctive icon. We wanted a bold, playful typeface and fun secondary graphics to complement the design and elevate the “easy-going-ness” of it all.