BYBELA is a modern manicure studio in Oslo, founded by manicurist Miranda Bela. The luxurious yet approachable ambience of the brand is reflected in an identity that feels elevated across both printed, digital as well as physical touchpoints, which also allows for a reinvention of the nail salon experience.

The identity is recognisable, but flexible with its toned down hues of beige mixed with an intuitive green. In line with the Scandinavian approach of the founders vision, the visual identity balances the feminine and masculine, with the sum of its parts never being clearly one or the other. The identity is positioned for a modern market, while being conscious of the past: elegant but never dull, the design elements play with mixing the modern with the timeless.